War Child’s fundraising strategy for 2013 included the implementation of a large integrated fundraising campaign in which several of War Child’s fundraising teams would unite their fundraising activities.
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The year 2013 presented War Child with several fundraising challenges. Although 14 percent, or € 1.7 million of War Child´s direct fundraising comes from companies (including events and actions organised by companies), 2013 was the first year that War Child’s income from companies did not grow.
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