War Child’s fundraising strategy for 2013 included the implementation of a large integrated fundraising campaign in which several of War Child’s fundraising teams would unite their fundraising activities.
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War Child aims to develop long-term relationships with individual donors to ensure the continuity of our country projects. Income from individual donors comprises the income of our structural donors (Friends), one-off donations, and legacies.
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The year 2013 presented War Child with several fundraising challenges. Although 14 percent, or € 1.7 million of War Child´s direct fundraising comes from companies (including events and actions organised by companies), 2013 was the first year that War Child’s income from companies did not grow.
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The year 2013 saw an increase in incidental and structural grants from various foundations in the Netherlands and abroad.
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In 2013, the total number of events organised by others was 1,249. Revenues generated from these events increased by 10.5 percent from 2012, to a total of € 1.2 million.
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War Child is taking a more pro-active approach to direct fundraising, which requires increased investment in our network of voluntary spokespeople, who can tell our story and activate people to join our cause all around the country.
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Every year, many children, teachers and schools support War Child in various way. This year 400 children organised fundraising events with their schools.
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Third parties and government grants contributed € 12.6 million to War Child’s overall income, a growth of 23 percent from 2012.
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At the end of 2013 a campaign focusing on the Syrian conflict was launched as a follow up to last year’s corporate campaign ‘The Power of Friendship’.
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