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Action week ‘538 for War Child’

War Child’s fundraising strategy for 2013 included the implementation of a large integrated fundraising campaign in which several of War Child’s fundraising teams would unite their fundraising activities.

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Individual donors

War Child aims to develop long-term relationships with individual donors to ensure the continuity of our country projects. Income from individual donors comprises the income of our structural donors (Friends), one-off donations, and legacies.

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Corporate sponsors

The year 2013 presented War Child with several fundraising challenges. Although 14 percent, or € 1.7 million of War Child´s direct fundraising comes from companies (including events and actions organised by companies), 2013 was the first year that War Child’s income from companies did not grow.

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Events by others

In 2013, the total number of events organised by others was 1,249. Revenues generated from these events increased by 10.5 percent from 2012, to a total of € 1.2 million.

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Voluntary spokespeople

War Child is taking a more pro-active approach to direct fundraising, which requires increased investment in our network of voluntary spokespeople, who can tell our story and activate people to join our cause all around the country.

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Kids & Schools

Every year, many children, teachers and schools support War Child in various way. This year 400 children organised fundraising events with their schools.

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Syria campaign

At the end of 2013 a campaign focusing on the Syrian conflict was launched as a follow up to last year’s corporate campaign ‘The Power of Friendship’.

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