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Collaboration

Building friendships is part of War Child´s DNA. The expertise and support, both financial and in kind, provided by the people around us enable us to achieve our goals better, more efficiently, and on a larger scale.

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Voluntary spokespeople

War Child is taking a more pro-active approach to direct fundraising, which requires increased investment in our network of voluntary spokespeople, who can tell our story and activate people to join our cause all around the country.

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Communication strategy

One of War Child’s strategic objectives is to raise awareness on the situation of children in conflict-affected areas; tens of millions of children were living in active conflict areas in 2013.

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Syria campaign

At the end of 2013 a campaign focusing on the Syrian conflict was launched as a follow up to last year’s corporate campaign ‘The Power of Friendship’.

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Visibility of War Child

In 2013, War Child appeared in at least 1,645 online and 2,022 offline publications, in addition to sixty five items on television or radio, which was 20 percent higher than the target.

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Online maturity

In 2013 we launched a renewed English-language website, www.warchildholland.org, which targets our international constituency and includes an English-language webpage for every War Child country programme.

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Constituency dialogue and involvement

As defined in our Communications Strategy 2010-2015, storytelling forms the basis of our communications in all of our outputs and events.

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Goodwill ambassadors

Marco Borsato has been War Child’s goodwill ambassador for fifteen years. In 2013, he visited our projects in the DR Congo.

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International stakeholders

One of War Child’s strategic objectives is to raise awareness on the situation of children in conflict-affected areas. Not only in the Netherlands, but worldwide.

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