War Child actively safeguards its reputation by monitoring perceptions of the organisation through annual quantitative research. The results are used to adjust either strategic or communication decisions.
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One of War Child’s strategic objectives is to raise awareness on the situation of children in conflict-affected areas; tens of millions of children were living in active conflict areas in 2013.
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No child should be part of war. Ever. Nevertheless millions of children worldwide grow up with the consequences of armed conflict. To be effective in the face of massive need and increase our relevance, War Child will further sharpen its focus.
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