Reputation is among a non-governmental organisation’s most valuable assets. Despite demonstrated professionalism, transparency and legal compliance, a scandal in the media, a financial pitfall or a security incident can seriously affect an organisation’s reputation or even the reputation of NGOs in general. War Child’s reputation is a concept in the minds of the public, our partners, and donors; we can influence it, but we cannot control it. Public debates about the efficiency and accountability of other NGOs or the sector through (mass) media, including the sharing of opinions, attitudes and facts through online and offline platforms, are, whether true or false, increasingly public and can easily harm public trust. War Child chooses to participate in public debate through an open and transparent communication policy.
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