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Reputational risks

Reputation is among a non-governmental organisation’s most valuable assets. Despite demonstrated professionalism, transparency and legal compliance, a scandal in the media, a financial pitfall or a security incident can seriously affect an organisation’s reputation or even the reputation of NGOs in general.

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Managing reputational risks

War Child actively safeguards its reputation by monitoring perceptions of the organisation through annual quantitative research. The results are used to adjust either strategic or communication decisions.

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Voluntary spokespeople

War Child is taking a more pro-active approach to direct fundraising, which requires increased investment in our network of voluntary spokespeople, who can tell our story and activate people to join our cause all around the country.

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The future

No child should be part of war. Ever. Nevertheless millions of children worldwide grow up with the consequences of armed conflict. To be effective in the face of massive need and increase our relevance, War Child will further sharpen its focus.

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Organisational developments 2014

There will be increased focus on improving the quality of programming, including the IATA standards for open data, and innovative fundraising projects. Cooperation within War Child International will be furthered in 2014 through joint programming, fundraising and advocacy.

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