Building friendships is part of War Child´s DNA. The expertise and support, both financial and in kind, provided by the people around us enable us to achieve our goals better, more efficiently, and on a larger scale.
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Reputation is among a non-governmental organisation’s most valuable assets. Despite demonstrated professionalism, transparency and legal compliance, a scandal in the media, a financial pitfall or a security incident can seriously affect an organisation’s reputation or even the reputation of NGOs in general.
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War Child actively safeguards its reputation by monitoring perceptions of the organisation through annual quantitative research. The results are used to adjust either strategic or communication decisions.
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War Child is taking a more pro-active approach to direct fundraising, which requires increased investment in our network of voluntary spokespeople, who can tell our story and activate people to join our cause all around the country.
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One of War Child’s strategic objectives is to raise awareness on the situation of children in conflict-affected areas; tens of millions of children were living in active conflict areas in 2013.
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Many brand management tools were developed in 2012, and the objective and challenge for 2013 was to implement them throughout the organisation, including the field offices.
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At the end of 2013 a campaign focusing on the Syrian conflict was launched as a follow up to last year’s corporate campaign ‘The Power of Friendship’.
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In 2013, War Child appeared in at least 1,645 online and 2,022 offline publications, in addition to sixty five items on television or radio, which was 20 percent higher than the target.
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In 2013, we published our standard printed and online newsletters as planned. Almost all (99 percent) of our printed publications were developed and produced with full sponsorship.
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In 2013 we launched a renewed English-language website, www.warchildholland.org, which targets our international constituency and includes an English-language webpage for every War Child country programme.
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