War Child is taking a more pro-active approach to direct fundraising, which requires increased investment in our network of voluntary spokespeople, who can tell our story and activate people to join our cause all around the country.
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At the end of 2013 a campaign focusing on the Syrian conflict was launched as a follow up to last year’s corporate campaign ‘The Power of Friendship’.
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There will be increased focus on improving the quality of programming, including the IATA standards for open data, and innovative fundraising projects. Cooperation within War Child International will be furthered in 2014 through joint programming, fundraising and advocacy.
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