War Child is taking a more pro-active approach to direct fundraising, which requires increased investment in our network of voluntary spokespeople, who can tell our story and activate people to join our cause all around the country. War Child’s voluntary spokespeople are divided across six regions, each of which is led by a regional volunteer coordinator. They made over 250 visits throughout the Netherlands, reaching over 10,000 people in 2013.
Although planned to grow to a total of sixty-five in 2013, the number of spokespeople remained stable in comparison to 2012, at around fifty. Instead, increased focus was placed on increasing the quality of the current network by improving their knowledge on War Child’s work in the field and in the Netherlands, and their commitment to the War Child cause. To this end, we organised several inspirational sessions for our spokespeople where they were updated on fundraising activities and programme-related subjects such as our Conn@ct.Now! projects and the situation in Syria. To improve their relationship with head office, all spokespeople now have access to our internal network ‘SharePoint’, where they can connect with War Child staff and find up to date information and news on our work.
The focus on growing our network of spokespeople and using a pro-active approach will remain in 2014; the goal is to expand the network to one hundred people, which will also require additional head office capacity. A new sub-department to the Marketing and Fundraising Department, ‘Events, Actions and Ambassadors’ will support the realisation of our ambition to send a spokesperson to every event organised by others.
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