At the end of 2013 a campaign focusing on the Syrian conflict was launched as a follow up to last year’s corporate campaign ‘The Power of Friendship’.
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In 2013, War Child appeared in at least 1,645 online and 2,022 offline publications, in addition to sixty five items on television or radio, which was 20 percent higher than the target.
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In 2013, we published our standard printed and online newsletters as planned. Almost all (99 percent) of our printed publications were developed and produced with full sponsorship.
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As defined in our Communications Strategy 2010-2015, storytelling forms the basis of our communications in all of our outputs and events.
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Marco Borsato has been War Child’s goodwill ambassador for fifteen years. In 2013, he visited our projects in the DR Congo.
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