Some of our activities for children and adults are designed to indirectly benefit a large number of children. For example, a class can benefit from a trained teacher and a youth club from trained youth leaders. Large audiences of children can also be reached indirectly through campaigns and radio programmes. For these types of activities, we make a calculated estimate of the number of beneficiaries indirectly reached. In 2013, we estimate that we reached 1,117,009 children indirectly. Our estimation is much more conservative than that of 2012, as we conducted fewer public campaigns and media actions in 2013, in part due to the fact that we worked in more remote communities.
In 2014 and 2015, War Child will start using a new method to count the number of children and adults that benefit from our projects. In addition to reporting on the number of active participants, beginning in the in the 2016-2020 strategic period, our aim is to start counting the number of children and adults from whom we have measured certain changes (outcomes) related to psychosocial well-being, education, child protection, or child participation.
We will also place less emphasis on the estimated number of indirectly reached children because estimations are unreliable. Estimating the number of children indirectly reached by our activities has always been an attempt to capture the wider impact of our work. However, if we want to achieve a certain outcome for the wider community, such as increased awareness of child rights or child protection systems, we need to design specific interventions to achieve these outcomes and specific indicators to measure them.
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