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Reputational risks

Reputation is among a non-governmental organisation’s most valuable assets. Despite demonstrated professionalism, transparency and legal compliance, a scandal in the media, a financial pitfall or a security incident can seriously affect an organisation’s reputation or even the reputation of NGOs in general.

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Managing reputational risks

War Child actively safeguards its reputation by monitoring perceptions of the organisation through annual quantitative research. The results are used to adjust either strategic or communication decisions.

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