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International stakeholders

One of War Child’s strategic objectives is to raise awareness on the situation of children in conflict-affected areas. Not only in the Netherlands, but worldwide. To this end, War Child’s communication with our international stakeholders aims to inform them about the War Child approach and engage them in our work. An important aspect of communicating effectively to our international stakeholders is ensuring that our in-country staff has the right tools to communicate with their constituency, in line with War Child’s corporate messaging.

In 2013, we worked to develop a communication toolkit, including templates for brochures, reports and posters, plus a corporate power point presentation and factsheet, to support both head office and in-country communication. Country offices can also turn to a dedicated staff member at head office for communications support, our to our online brand guru, Brandon, for advice on style, photos or other subjects related to our brand book.

StakeholdersInvolvementInfluence on War Child policyCommunication meansSatisfaction
Children, young people and adults in programme countriesParticipatory needs assessments, child rights analysisHighVery diverse: radio, TV, theatre, ICT, newsletters, direct contactEvaluations mostly are positive.
Partner organisationsDirect contactMediumCorporate brochure, corporate film, annual report, corporate website Evaluations are generally very positive
Institutional donors and foundationsSubmission of proposal, direct contact and networkingMediumProposals and reports, evaluations and impact studies, direct contactPositive, demonstrated by new funding agreements
United Nations 1. UNICEF 2. Office of the Special Representative of the Secretary for Children 3. Human Rights CouncilDirect contact, networks 1. Preparation of OPAC alternative report for SL, NL 2. direct contact 3. submission of NGO coalition report on child rightsMediumReports, direct contact, side events to high-level UN events at the Human Rights CouncilNot measured
National governments LowDirect contact, corporate brochure, annual reportNot measured
International networks, platforms, knowledge institutions MediumDirect contactNot measured
Other non-governmental organisations (NGOs) Low Direct contactNot measured
Volunteers  MediumOnline platform for voluntary spokes peoplePositive and enthusiastic in direct feedback
War Child management HighDirect contact, meetings (2 x per year)Not measured
War Child staffShura, the employees councilHigh TAM TAM (weekly internal update) Yammer (online platform for informal information sharing) Brochures, posters, newslettersNot measured

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