According to Central Bureau of Fundraising (CBF) standards, charities can spend a maximum of 25 percent of their income on fundraising. In view of its low-cost policy, War Child aims to keep the percentage of its income spent on fundraising below 15 percent. As a result of increased internal allocation costs, the economic crisis, increased churn of the constituency and increased cost per newly acquired Friend, War Child was not been able to stay below its internal target level in 2013, although the actual level (18.7 percent) was still well below the CBF target.
War Child's Fundraising Department took measures to decrease the ratio of fundraising costs in 2014. The cost of fundraising activities as a percentage of total income was 10.6 percent. In line with its low-cost policy, War Child works to keep the percentage of its income spent on management and administration activities below 7 percent. Indirect costs are allocated to activities in accordance with the time War Child staff spends on the activities.
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